THE FACE Magazine

The relationship to the Frankie tee shirts and Neville Brody was paramount for me becoming a graphic designer. What is interesting to me is the typographic treatment and how typographic representation is always related to culture. It is, and always should be, an exercise in time. Typography is cultural and social-it marks time with the socioeconomic and political climate. Typographic choice and typographic knowledge have power. Baskerville, Caslon and Gill Sans, for example, speak to me, in a way that they do not speak to someone from a different country and culture. It is not that I use these fonts all the time it has more to do typographic vernacular. Sometimes typographic conversations remain in style and not substance and force mediocracy as the powerbroker. These covers and this magazine became a symbol of pride in the UK. People purchased this magazine because it celebrated design. People (designers and non designers alike) would want to be seen carrying this magazine. US + THEM should have and could have and will have a similar effect.