Thursday, March 18, 2010

This is not a cardboard tube



Design Indaba

2 comments:

  1. "Design Indaba is an international design conference and expo attended by some of the world’s best creatives, business people, and the public. Our campaign for Design Indaba 11 was all about the power of creativity - how creative thinking can turn a seemingly useless object into something of value.

    This component of the campaign was to design and deliver a poster invite to the design community. We took the traditional mailed poster tube and showed how a commonplace item can be used to create something extraordinary."

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