US+THEM
Hi guys,
> This is the email that is going to start our decision making in regards to
> the Rules of US+THEM.
> From what we discussed last Thursday, we decided that:
>
> 1. If the phrase "US+THEM” is used, the "+" symbol needs to be somewhere
> within the design/message. So long as “us” and “them” is used within a
> language, that is universal.
> 2. It is important to just respond.
> 3. The "US+THEM" blog will be a center for all internet communication and
> display.
> All individuals must contribute something first before joining the blog.
> 4.This is a question; a discourse. Not complete control. Let it be.
>
>
> Any concerns should be brought to light immediately. Bernard asked whether
> it would still be under the spirit of "US+THEM" if someone decided to
> make a smiley face+ butt as a representation of US+THEM. Myself and the
> rest of the group responded by deciding that there can be a positive
> intention, however if this is to go global, the representation will take
> on many forms.
>
> By Wednesday we need to accomplish this:
> The logo rules: come up with limitations of the identity
> and--
> Setting up the blog for US+THEM
>
>
> Thanks guys:)
> -kasia
>
Also-- please those who respond, declare whether you are going to join this group so that I can keep track on who to email and keep in touch with.
Also--There is a sweet t-shirt design competition that Bernard posted earlier this week, which could be a good vehicle to start making designs and thinking of ways to spread the message.
any and all ideas are welcome-- please respond by Wednesday
<3
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I dont want to use icons of visual things in the logo, I think that takes a lot away from the actual meaning of the words. I also wanted to try my hand at some t shirt designs for that comp. and it would be awesome if you included me in future emails.
ReplyDeleteDid anyone design US + THEM tee shirts for the MIA gig?
ReplyDeleteSad day if we missed that boat
Would it be acceptable to have some sort of abstract logo?
ReplyDeleteMay I inquire as to what the significance of the plus sign is? I feel as though it comes from the idea that US only exists to add THEM to the mix, rather than basing it on an existing community (US AND THEM, meaning WE).
ReplyDeleteI feel like it gives me a funny vibe seeing that plus sign.
By keeping the existing logo and designing a laid out form is a good direction to go in. Here are some things that need to happen.
ReplyDelete-Keep existing logo.
-put a finished layout together
-this consists of what we talked about and
what Kasia has posted. We can do this tonight
guys.
The plus sign makes me feel a little funny as well but with what we intend to do with it makes sense. By this project being released to everyone else, there is a sense of ownership about whoever they are and their connection to others, US+THEM. It's not just the design student as US and then + just someone else to add as a secondary importance. By first glance though I do read into it this way. Engaging with it differently happens when I actually clear and defined points as to what US+THEM is all about.
ReplyDeleteRight, but that's the problem; if it doesn't read as effective on an initial pass, then how are others going to disseminate it out to the world? If you and I read it that way, and already there is kind of contradicting descriptors "us" and "them", I wouldn't be surprised if more people didn't come to a similar conclusion. That this isn't inclusive to the degree of reading as a larger community, but rather two subsets of disparate communities, one forcing the other to add to them.
ReplyDeleteI don't know, that's just how I've seen and read it a few times, and I don't know if it's good to have to read a mission statement to understand a logo readily, especially one that is already literally saying so much.