Thursday, March 11, 2010

WHAT WE DO | SPARC Design

WHAT WE DO | SPARC Design

SPARC represents a pioneering experiment to measure the effectiveness of an embedded design group within the institution as agents for change.




— Lorna Ross, Design Manager

The center's research and development origins trace back almost a decade — to Mayo's SPARC Innovation Program (See-Plan-Act-Refine-Communicate). SPARC is now the center's Design Studio and a bridge between the medical practice and human-centered design thinking.

This problem-solving approach is used to improve consumer health care experiences and delivery. SPARC designers use research methods such as observing patients and interviewing families, along with traditional consumer research, including visualization, modeling and rapid prototyping. Design thinking matches people's needs with what is technologically feasible and considers how a viable business strategy converts into consumer value.

This problem-solving approach is used to improve consumer health care experiences and delivery. SPARC designers use research methods such as observing patients and interviewing families, along with traditional consumer research, including visualization, modeling and rapid prototyping. Design thinking matches people's needs with what is

technologically feasible and considers how a viable business strategy converts into consumer value.The Center for Innovation's SPARC Design Studio is the first to be integrated into a medical practice setting. The studio space includes an outpatient lab that allows for the observation of patients while they interact with providers in

the clinical setting.The Center for Innovation's SPARC Design Studio is the first to be integrated into a medical practice setting. The studio space includes an outpatient lab that allows for the observation of patients while they interact with providers in the clinical setting.

HUMAN-CENTERED DESIGN

Leading companies are accelerating innovation through a concept relatively new to business strategy design thinking.SPARC designer/researchers work together from many different backgrounds, but all share a passion for understanding people's needs and then collaborating with others to design solutions that creatively address those needs. Designers marry tried-and-true research methods, such as observing patients, interviewing families and traditional consumer research, with design tools like visualization, modeling and prototyping, an approach not common to the health care setting.

Mayo's decision to fuse design principles and hypothesis-based scientific method is invaluable to uncovering the various human needs involved in the health care environment. This approach contributes to Mayo's ability to understand human needs and create a health care experience unlike any other.

SPARC CAPABILITIES AND SERVICES

Design research and strategy

Service and experience design

Product design

Design thinking education

Environment evaluation and modification

The studio space is located in a patient care corridor and includes exam rooms and a glass-enclosed, reconfigurable space. The space is designed to allow for team collaboration, and is also set in a live clinical area which enables the rapid prototyping of ideas in practice.

OUTPATIENT LAB

Center for Innovation designers also observe patient and provider experiences in the hospital, in patients' homes and in other settings. Before an encounter is observed, patients are asked if they are comfortable with the observation. "Mayo Clinic's culture of teamwork is well-suited for innovation and sets it apart from other health care institutions," says Spurrier. "Our patients have a long history of participating in our research and education endeavors."

http://centerforinnovation.mayo.edu/sparc.html


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